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Craig Lodge

(Craig Lodge)

status: offline

Employment

Business Networking, Knowledge Sharing

Brandsintrade

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General Manager: Strategic Marketing

Pick n Pay

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Business Networking, Knowledge Sharing

InTradeMedia

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About me

Currently work for Pick n Pay, South Africa's biggest Retail Grocery and General Merchandise Chain. I have been involved in Brand and Trade Marketing Strategy development and execution for over 18 years, lived and worked across Southern Africa, Eastern and Central Europe, and South America. My expertise covers most of the key Brand, Trade and Shopper Marketing processes with particular reference to:

FMCG, Soft Drinks(Coca Cola)
Alcoholic Beverages (SABMiller)
Grocery Retail (Pick n Pay Retailers)
Consumer/Shopper Insights & Trade Marketing Strategy.
Business Planning & Marketing Process Design.
In Trade Marketing Execution, Store Design, Creative, Point of Sale.
In Store Retail Media Strategy.
Web, Digital, CRM, E-Tailing, Social Media.
Training, Competence and Capability development.
Global Premium Brand Operating Models.
Supply Chain and Distribution.
Channel Strategy, Consumer Segmentation, Promotions, Events.

Contact information

address: 101 Rosemead Avenue, Kenilworth
postal code: 7708
city: Cape Town
country: South Africa

telephone: +27 21658 1279
email: craig@brandsintrade.com
skype: craig.lodge
LinkedIn: http://za.linkedin.com/in/craiglodge
Twitter: http://twitter.com/Brands_in_Trade
Facebook: http://tinyurl.com/yewdlxx
website: www.pnp.co.za

Personal information

gender: male
time zone: (GMT + 2:00 hours) Kaliningrad, South Africa